DATA THAT DOESN'T NEED A SALES PITCH

See What Happens When Structure Meets Execution.

Every metric here comes from real brands that trusted 98digital's Growth Subscription. No paid screenshots, no cherry-picked reports — just verifiable, measurable performance built through systemized optimization.
We don't rely on promises or hypotheticals. When you strip away the vanity numbers and cut the noise, all that's left is the truth inside the data — the kind that scales predictably and speaks louder than any campaign headline ever could.
PERFORMANCE IN MOTION

The Metrics That Matter Most.

A snapshot of the numbers that define the 98digital Growth System — fast, predictable, and tied to profit, not promises.
+27%
Increase in conversion rate within 30 days.
−18%
Reduction in average cost per click.
3.4x
Average blended ROAS across Growth accounts.
100%
Growth clients achieved metric clarity within 2 weeks.
PROOF IN MOTION

Case Study — Scaling a Shopify Brand in 30 Days

How a clear offer, fast structure, and one key metric helped redefine their growth trajectory.

From Confusion to Clarity: Turning Data Into Direction.

This Shopify brand entered the Growth plan struggling with scattered campaigns and inconsistent ROAS. Within a week, our system identified spend leaks and product inefficiencies. By the end of 30 days, Rexel and the team restructured the offer around profit as the north-star metric — unlocking higher returns without extra ad spend or new creative.
+27%
Conversion Rate
in 30 Days
-18%
Cost Per Click
vs Previous Month
3.4x
Blended ROAS
across Full Funnel

"We finally understood where our money was actually going — and how to make it work harder. It wasn't magic. It was structure."

— Shopify Apparel Brand, Growth Plan

See Full Breakdown

Started With Overspend & Broken Tracking — Hit 9.9x ROAS After Full Google Rebuild

The Problem

They came in spending hard on Meta, barely converting, and calling Google a waste of time.

Their agency ran branded campaigns, PMAX with everything tossed in, and no structure — just "let the algorithm learn."

We shut that down on day one.

Our Focus

Our focus: profitability through precision.

What We Did

  • We killed branded search — we don't charge clients to bid on their own name.
  • We locked PMAX because broad targeting was bleeding spend with zero control.
  • We rebuilt shopping from scratch, segmenting by intent and product margin.
  • Then layered in new customer acquisition only, filtering every click that wasn't fresh revenue.

No Magic. Just Control.

Once Shopping stabilized, we rolled into standard search campaigns targeting transactional terms only — no fluff, no "awareness."

Conversion tracking was rebuilt in GA4, verified through Shopify events.

Bid strategies switched to tCPA and tROAS once data normalized.

Results Followed Quick

CTR up. CPC down. ROAS hit consistent double digits within six weeks.

Meta finally started picking up cleaner traffic from Google's intent flow.

That's the halo effect — not the myth agencies sell, the one you build yourself.

Now the Account Runs Lean

  • 3 Shopping campaigns (split by performance tiers)
  • 2 search campaigns (transactional + high-intent)
  • 1 remarketing campaign tied to purchase window

No PMAX. No branded. No ego.

Just performance, verified daily.

Bottom Line

Spend
$4,210
Revenue
$41,630
ROAS
9.9x
CAC
Down 37%

New Customer Only Campaign — 4.8x ROAS in 45 Days

A focused acquisition strategy that prioritized first-time buyers and delivered measurable growth in under two months.

Challenge

Client wanted only new-customer acquisition — no branded, no remarketing, no repeat buyers.

Approach

Switched all campaigns to new-customer bidding, launched Demand Gen + Standard Shopping at the top of the funnel, layered intent-based audiences, and filtered all existing buyers.

Execution

Monitored cost-per-click vs. conversion rate daily. Optimized feeds, refined product signals, and kept creative rotation tight for relevance.

Result

After 45 days, achieved 4.8x ROAS, 73% of revenue from first-time customers, and a more efficient spend distribution.

Revenue Growth — 45 Day Period

ROAS

4.8x

New Customers

73%

Campaigns

3 Active

Duration

45 Days

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