Founder's Note
I'm Spencer Ferguson, Founder of 98digital. I've worked for Fortune 500s, startups, and $12M+ retail brands—and I've seen how agencies really operate.
Here's the truth: most agencies aren't built for speed or growth. They're great at maintaining momentum for massive companies, but they rarely fight for brands under $500K a year. They avoid small budgets, local businesses, and anything that doesn't look like a safe bet.
What you usually get is a massive retainer, two months of "auditing," and another two before anything changes. By the time they move, your momentum's gone.
98digital was built to fix that. No retainers. No waiting. Just a subscription model designed for fast movement, full transparency, and real results. From day one, we walk you through your account, set clear goals, and get to work—immediately.
Extreme growth doesn't need permission. It needs precision. That's what we deliver.
Q + A
Q1: What is 98digital?
A subscription-based growth system built for Shopify brands that want more than impressions and “awareness.” We focus on the one metric that drives your business—profit. Every plan starts with a fast audit, a key metric target, and an actionable roadmap. No retainers. No dashboards you’ll never open. Just real movement, tracked through measurable results.
Q2: How does it work?
You subscribe, and within 48 hours we schedule your first meeting. On that Google Meet, we’ll gain account access live, walk you through initial findings, and confirm all permissions are in place. From there, we’ll choose the right subscription plan together—no waiting for a week-long audit. It’s quick, efficient, and built to get straight into scaling your key metric: ROAS, Revenue In/Out, or CPA.
Q3: What do you handle?
We handle everything inside the Google ecosystem—Search, Performance Max, YouTube, Merchant Center, feed health, tracking, and analytics setup—while leading your overall growth strategy. We rebuild account structure, refine bidding logic, and test creative that aligns directly with your chosen metric.
Q4: Why the rhino?
Rexel wasn't just a mascot. He came out of the idea that real growth isn't elegant—it's powerful, structured, and built to charge through obstacles. The neon lines and glow represent clarity in chaos, the kind of precision we bring to messy ad accounts. He's the reminder that data and direction win over noise and vanity every time.
Q5: What makes this different from an agency?
We don't slow you down with layers, retainer politics, or meetings that exist to fill the calendar. 98digital works like a sprint—transparent communication in Slack, weekly updates, and visible execution from day one. You know what's happening, why it's happening, and what it's driving toward.
Q6: What's the goal?
To make your Google Ads machine run like a system, not a gamble. We measure, learn, and adjust every 30 days to push one metric higher—and turn that consistency into scale.